date:Dec 18, 2013
tact.
He said that the bottlers have worked with J.A.M. Sandy Douglas, the new group president of CCNA, for many years. Gould added that Douglas understands the motivations, challenges and history of the bottlers, which will lead to a well-received return.
Sandy has an exceptional understanding of the business, Gould said. Hes got a lot of credibility with the bottlers.
Gould didnt refute the claim that bottlers favor the core brands, but he phrased their approach in a different fashion. The