Evaluating New Coke — or the New Coke Alignment With Bottlers
date:Dec 18, 2013
pite CEO Muhtar Kents claim that VEB will report to CCNA, Kimberley said that the influence will still be enacted on the other side.

The bottlers and distributors always have a big influence on the development of new brands, Kimberley said. Its always been that way and it will continue to be that in the future. They are the guys who execute those businesses.

Even with his independence from the parent company, John Gould, the executive director and CEO of The Coca-Cola Bottlers Association (CCB
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