Evaluating New Coke — or the New Coke Alignment With Bottlers
date:Dec 18, 2013
years, said that the company has focused on growing its business in North America through a combination of company bottlers, independent bottlers and brand marketers. Considering the various, interworking angles of the business, the adviser advocates concision over the updated structure, which will divide Coca-Cola North America (CCNA) from Coca-Cola Refreshments (CCR).

They put a wall between them, the adviser said. It seems like to me theyd work better as one.

The adviser is surprised that
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