date:Dec 18, 2013
ompared with last year.
Longbottom continues: At the other end of the market Waitrose has performed strongly with 6.7% growth. Based on past patterns, it is likely to further boost its market share over the busy Christmas period, as is Iceland which traditionally performs well with its party food offering.
Elsewhere, all of the big four grocers and the Co-operative have lost market share this period. Among this group, the best performer continues to be Sainsbury's although the year-on-year gro