date:Dec 18, 2013
Brazil's biggest retailer, GPA , is gearing up for an aggressive price war in its food business, where it aims to maintain its operating profit margin by cutting expenses, according to a presentation to investors on Tuesday.
A push for more competitive prices in all its supermarket formats should win more customers, but at the cost of the unit's gross margin, executives told investors in Sao Paulo, in a sign the company is girding for a tougher competitive landscape.
The aggressive pricing str