date:Dec 17, 2013
dition to quinoa, chia also is gaining favor as an ancient grain. Chia is a Latin American annual herb high in protein, dietary fiber and antioxidants, with a high concentration of omega-3 fatty acids in its oil. Launches of products containing chia rose from probably single figures five years ago to in the hundreds now, with an increase of nearly 50% in the year ended Sept. 30, Innova said.
Demand for chia has been propelled by activity in the United States, where nearly half of the total intr