date:Dec 17, 2013
Global new product launches featuring quinoa grew nearly 50% in the year ended Sept. 30, 2013, and have risen more than five-fold over a five-year period, according to Innova Market Insights. The increases reflect an overall interest by consumers in ancient grains and their nutritional properties, as well as the unique flavors that they can add to a wide range of food and drinks products.
Innova said demand from U.S. consumers largely has been responsible for the growth in quinoa new product la