date:Dec 17, 2013
rowing retailer in India and the Middle East, stated Karan A. Chanana, Amira's Chairman and Chief Executive Officer. It is estimated that Reliance Retail has over 13 million loyal customers, and rice is a key category in their food division as it is a dietary staple for consumers in the region. Our partnership with Reliance Retail is an opportunity to introduce our premium products to a growing number of consumers and further expand Amira's brand awareness.