date:Dec 16, 2013
rs tasty recipes.
The move has been welcomed by the Produce Marketing Association Australia and New Zealand, with Michael Worthington, CEO of PMA Australia-New Zealand stating that the campaign will undoubtedly encourage the public to consume more fresh produce.
Now more than ever the fresh produce industry needs to apply clever marketing and promotional measures to encourage Australian consumers to eat their recommended daily intake of fresh fruits and vegetables, said Worthington.
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