date:Dec 16, 2013
Supermarket giant Coles has launched a new healthy eating campaign in conjunction with one of Australias best known marketers for fresh fruit and vegetables, Perfection Fresh.
The campaign which is inclusive of the new Hatters Vegetables brand is designed to encourage the consumption of fresh fruit and vegetables through the use of an interactive website and the use of a quirky cartoon vegetable expert named Livingstone R. Rabbit, who educates on the importance of seasonal vegetables and offe