date:Dec 16, 2013
is worthless, he said.
Before the 2008 milk powder scandal, Sanlu had assets of more than 15 billion yuan, Zhang said.
The initial image of a brand is very important. The poison milk powder scandal had already damaged the brand image, which will take maybe dozens of years for customers to accept again, he said.
Zhang said it would be extremely costly for Zhejiang Sanlu to create a new customer mindset.
Most customers won't even be aware that today's Sanlu is a different company because the l