date:Dec 13, 2013
h the promising slogan 'einfach besser' ('just better') every week attracts more than 19 million customers all over Germany with the largest assortmenrt of all discounters. In addition the company again and again realises innovative service activities for its clients
The consumers questioned judged all companies on the following nine criterias:price/quality, relationship, price level, actions and offers, assortment, service, innovation, professionalism of staff, client friendliness and ambience