date:Dec 12, 2013
s cider over Flavoured Alcoholic Beverages (FABs) and beer as a deterrent for excessive consumption by younger drinkers. This tax system has been a boon for the modern fruit-flavoured ciders that have a similar taste profile to FABs, according to Canadean.
Cider repositioned to premium
In New Zealand, Canadean found cider is being repositioned, away from its image as a beverage for older, low income consumers, to the premium sector. This trend, which started in the early 2000s, was consolidate