New tendencies in European retail and the Coop Italia model
date:Dec 10, 2013
t the best possible price. We are working on improving the shopping experience by supplying traditional products. In a specific part of the Country we are selling 30 products in line with the lowest prices of the area. We will have to interpret the feedback, as probably consumers have other expectations than the lowest price at all cost.

Consumption

Italian consumers choose Italian and local products. They are used to seeing products from other areas, even if they only buy them when nothing el
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