New tendencies in European retail and the Coop Italia model
date:Dec 10, 2013
vering it to the various platforms.



As regards the introduction of innovations such as for example white strawberries, red lime and black tomatoes, the manager says that In general, we appreciate research that not only guarantees good performances, but also produces innovation. Though I think that Italian consumers have a more pragmatic approach towards new and strange products. They are not explorers, but rather feel they know fruit and vegetables, which they tend to associate to a particul
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