Morrisons' price cut strategy leaves suppliers reeling
date:Jul 05, 2012
s, who are quite exposed[conducting a high proportion of business with Morrisons]who must be very worried now.

Another said:We got called in. The message was double your investment or get lost ... nice! To be fair, its margins don't stretch to 40% but the requests are ridiculous and near impossible to absolve.

A different supplier commented:No surprise, here really. Another supermarket trying to rip the hearts out of UK food producers. When will it end? The margins achieved by the big four are
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