Morrisons' price cut strategy leaves suppliers reeling
date:Jul 05, 2012
smaller player you have to run a lot faster to keep up, there is a lack of volume growth for everyone and I am not surprised that Morrisons is looking to suppliers for discounts.

She added that whileinconvenientfor the bigger supermarkets any Morrisons' price reductions achieved wouldnot make a massive difference.

Meanwhile many suppliers remained shocked at a change attitude in a business which they had always regardedto be gentlemanlyin its dealing with suppliers.

One supplier said Morriso
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