Consumers want “clean label” soft drinks, Canadean finds
date:Dec 10, 2013
his new important segment, Ms Nielsen said.

Honey perceived as healthiest choice

According to Canadean research, honey as all natural is perceived to be the healthiest choice of sugars/sweeteners, followed by Stevia and cane sugar.

More women than men believed that Stevia is the healthiest choice, suggesting that more women are more up-to-date on this natural sweetener. More men had the non-caloric Sucralose on the radar as an indicator of the healthier choice.

Canadean Ingredients presented
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