date:Dec 10, 2013
middle calorie segment has become a new mainstream market.
At Canadean Ingredients we believe that all-natural and less sugar is an important focus for the ingredient industry, as evidenced in our consumer sentiment studies, said Karin Nielsen, Director Canadean Ingredients. This is the case not just for soft drinks but in all food and beverage categories, she said.
The ingredient and food industry need to consider the current sweeteners marketing mix and how they present their products for t