Consumers want “clean label” soft drinks, Canadean finds
date:Dec 10, 2013
incentive for the fast moving consumer goods (FMCG) industry.

Aspartame is losing dominance to Stevia and Sucralose

Canadean said that recent research showed that Aspartame was rapidly losing its dominance in soft drink formulations to Stevia, Sucralose, Erythritol and Acesulfame Potassium. Within the next five years, the sweetener is forecasted to face negative growth rates between 0.1 to -1.7 per cent (about 8,500 tonnes in 2018). Its main market will be powdered soft drinks in Asia, Latin A
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