Consumers want “clean label” soft drinks, Canadean finds
date:Dec 10, 2013
Sugar and sweetener consumption are changing across many markets globally, driven by governmental taxations, health concerns and a shift in consumer sentiment, according to global market research organisation Canadean Ingredients.

According to Canadean, todays consumers are more aware of health and safety than ever before, an while government taxations may be an overall industry driver, increasing positive sentiments towards all natural sweetness and clean label products has been the strongest
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