date:Dec 10, 2013
alyst Steve West, referring to diners' lackluster appetite for the company's new chicken wings.
McDonald's may have to boost promotions to improve sales, he said.
McDonald's, which has roughly seven times the sales of Wendy's Co (WEN.O) and Burger King Worldwide Inc (BKW.N) combined, has been slower than those rivals to tempt diners with limited-time specials and promotions.
Same-restaurant sales in Europe, which just edges out the United States as the top generator of revenue, rose a higher-