date:Dec 10, 2013
in Essentras design is the fact that the label has been produced as a wraparound for the container. This helps to create greater on-shelf presence and impact compared to the use and cost of several smaller labels.
The wraparound was achieved using a variety of tapers rather than one continuous taper over the length of the label, allowing one label to fit the product in such a way that all the relevant information is in the correct position while also giving continuity to the finished pack.
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