date:Dec 09, 2013
of grocery items. Aldi is expected to allege that Dunnes ad are unfair because the products are not like-for-like comparisons.
Rob Farrell, a senior Aldi executive, outlined the complaint in an affidavit filed with the High Court earlier this week. Aldi declined to comment yesterday or to release the legal documents. Dunnes did not respond to a request for comment.
Comparative advertising is becoming more prevalent as competition hots up in the grocery market. The Aldi-Dunnes case is similar