date:Dec 09, 2013
The German discounter Aldi will next week launch a lawsuit against its rival Dunnes Stores over the use of its name and prices in Dunnes advertising.
The case highlights the intensity of the Christmas price war that has gripped the 9 billion Irish supermarket sector, following a drive by Aldi and its fellow German counterpart Lidl to gain market share here.
Aldi will on Monday allege in the High Court that Dunnes infringed upon its trademark with ads comparing the two chains prices for a range