Pearlfisher London Creates Brand Identity for Cadbury Dairy Milk
date:Dec 09, 2013
spired by the creative idea of Say what you see. This playful new approach gives the variants their own personality and makes each a sensation in their own right within a solution that is globally recognised, whilst retaining the flexibility to accommodate local tastes and cultural nuances.

Jonathan Ford adds, We have also refreshed the Dairy Milk logotype creating a more joyful expression of the brand whilst retaining the milk splashes of the i and kick of the k. Custom typography has also bee
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