date:Dec 09, 2013
inking stemming from the brief to create a living, breathing identity that would transform the brands taste expression and give it life beyond packaging. Our design essence See the joy sits at the heart of the new brand world which revolutionises the expression of the Cadbury Dairy Milk variants, replacing product shots with imaginative, joyful expressions of each flavour and key ingredients.
Rory Fegan, Pearlfisher Senior Strategist, described the strategic approach, The design execution is in