date:Dec 09, 2013
Cadbury Dairy Milk is an undisputed iconic brand that holds a unique place in the hearts and minds of consumers around the globe. It is a brand that forms part of the perceived fabric of the nation wherever it is sold. Its for everyone, but equally, its everyones.
Having previously created the global expression of Cadbury Dairy Milk in 2008, which hero-ed the magic ingredient a glass and half of milk, Pearlfishers challenge for this project was to nurture what makes Cadbury Dairy Milk iconic,