date:Dec 09, 2013
he first National TV Channel. The evening news block of TVE presented Henkels ShopperLab to 2.805.000 spectators. This is a highly useful tool for Henkels customers and distributors, which confirms the top position of Henkel in the field of marketing innovation, said Andrea Bastoni, General Manager of Laundry Home Care at Henkel in Spain. He highlighted also that the project shows our shopper expertise giving added value to the customers and strengthened our Henkel team spirit because it was de