date:Dec 09, 2013
e companys costumers.
Traditional research and surveys reflect the brand influence on consumers. Now, the ShopperLab makes it possible to detect inner impulses which people have at a subconscious level when observing products in a shopping place. The method of Eye Tracking, based on special glasses with laser, video camera and microphone, allows to improve the product packaging, its position on shelves and the experience of shopping in general.
This successful initiative awakened interest in t