date:Dec 09, 2013
The first ShopperLab of Henkel has been set up in the Iberian affiliate located in Barcelona, Spain. The space of 100 square meters is designed as a real supermarket with different brands displayed on its shelves. The purpose of ShopperLab is to integrate traditional research with neuroscience applied to marketing by means of high technologies like Eye Tracking. Thanks to this innovative breakthrough, Henkel positions itself as an expert in shopping experience and also provides added value to th