Open innovation at BASF: ‘We want to move beyond the buzzwords'
date:Jul 05, 2012
crease lean muscle mass, and recently gained some extra kudos following a recent mention on Dr Oz, he adds.

Sustainability

Another area where BASF feels it is starting to differentiate itself and achieve a competitive advantage is via its sustainability SET (sustainability, eco-efficiency, and traceability) program, which is a lot more than carbon footprints,he notes.

We are looking at the value chain from end to end, identifying the hot spots and sharing this information with our customers;t
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