date:Dec 03, 2013
Premium adult beverages are providing momentum to the on-premise channel, which grew 3.5% to reach $97.3 billion in 2012, according to new research from Technomic.
Technomic's 2013 BarTAB Report shows higher-priced spirits and beer categories in particular are growing in restaurants and bars, although the channel is slowing overall. The on-premise channel grew in total volume (0.7%) to reach 1.9 billion gallons, with sales reaching $97.3 billion in 2012. Projections call for slight declines in