date:Dec 02, 2013
e had to queue up to buy the cups of coffee.
The second caf, opened six months later, has been poorly patronized. This is the reason why analysts think that Starbucks would not be able to cement its firm position in Vietnam. They believe that Vietnamese consumers just tried Starbucks coffee because of the curiosity, while the Starbucks taste is not favored by them, who prefer coffee with strong flavor.
Vu Tuan Anh, Director of the Vietnam Management Institute, in an article published on Tri Th