date:Dec 02, 2013
ffly competitive, therefore, Starbucks, with the medium and long term investment vision, is seeking a cautious development strategy to ensure the success in the long term.
Starbucks joined the Vietnamese market by the opening of the first shop in HCM City in February 2013 through a franchise contract signed between Starbucks and Y Tuong Viet Food and Drink Company, a subsidiary of Hong Kong-based Maxims Group.
The opening of the first Starbucks caf was a big event earlier this year, when peopl