date:Jul 05, 2012
o this,he added.
Facebook is an accessible medium, he said, where companies can establish a dialogue with their consumers. In this case, consumers were able to respond to its message, he added.
George agreed that the message via Facebook held more power:Facebook and other social media are like the digital version of the backyard fence or front porch in which customers share ideas and opinions.
Consumers place real weight on the opinions of peers and other consumers over those promulgated by m