date:Jul 05, 2012
being eaten with milk, it should have clarified that the calorie claim did not include milk and, because it did not do so, we concluded that the ad was misleading.
The ad was found in breach of the Committee of Adverting Practice (BCAP) Code. Kellogg cannot broadcast the ad its current form and the ASA has told the cereal company to ensure similar ads that featured calorie claims clarified whether or not they included milk.
Other Kellogg ad rulings
This latest breach is Kelloggs most recent i