date:Jul 05, 2012
fic labelling instructions their products were judged without milk, and believed it would be inconsistent with existing nutrition models to require otherwise.
ASA ruling
However, the ASA ruled that its claims were misleading and ordered it to pull the ad.
We acknowledged that not all consumers would eat cereal with milk, and that there were also a range of milks available with different calorie contents,said the ASA.
However, we considered that, in an ad that prominently featured the cereal