Ad watchdog orders Kellogg to pull Special K commercial in UK
date:Jul 05, 2012
e milk, which was clearly being poured over the serving of Special K.

Kellogg: milk comes with different calories

Kellogg argued that it was unnecessary to include the added calories from milk as different varieties contain varying amounts and many consumers often eat cereals dry or with yoghurt or orange juice.

The company believed it was open and honest that the calories quoted were for a single 30g portion of the product.

It added that in the Department of Health profiling scheme and traf
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06/08 09:30