date:Jul 05, 2012
The UKs Advertising Standards Authority (ASA) ruled that a TV advert for Special K made inaccurate calorie claims by excluding milk that was being poured on a product serving.
The ad
Kelloggs Special K ad featured a close up of women pouring milk over a bowl of Special K with a caption that said: stated 114 Kcals and 0.6g fat per 30g serving. Enjoy as part of a healthy balanced diet active lifestyle.
A complaint was lodged that the calorie and fat claim was misleading as it did not includ