WILD Flavors makes pink/violet from purple potatoes
date:Nov 28, 2013
hat manufacturers can develop food and beverages in various shades, from pink to purple. It is said to be suitable for use in a host of food and beverage applications, ranging from confectionery products such as hard candies or fruit gums, to beverages such as berry, cherry or red fruit flavoured drinks, clear or cloudy products.

WILD claims that, like other anthocyanins, manufacturers can apply the new raspberry shade in a technically straightforward manner. It is produced at WILD in Valencia,
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