date:Nov 28, 2013
is anthocyanin source results in an attractive pink raspberry colour with no undesirable aftertaste or scent.
According to WILD, the pigments providing colour are selectively extracted from the purple sweet potato. In the list of ingredients for the final product, the purple shade is indicated with the E number E163 and by the name of the colour, anthocyanin. The colour is water soluble and is said to be characterised by good heat, light and acid stability.
With the new colour, WILD believes t