date:Nov 28, 2013
ated business model are both key to CP Primas success, said Surjadjaja. Unlike most smaller-sized peers CP Prima is one of a few fully integrated shrimp firms in Indonesia. The business model helps the firm to secure western certification and higher end clients for its products. Achieving any of the certification programs is easier since we run our own feed mill as well as farming and processing operations, he added. We are not targeting the mass market, we are seeking the premium market.