date:Nov 27, 2013
Alcon Group, has chosen to partner with Rexam to launch MIO, a unique and refreshing lemonade flavoured milkshake. Recognising a gap in the market amongst teenagers and young adults for a carbonated milk based drink, Rexam and Alcon have worked together to produce an innovative can design to launch the first beverage of this type in Russia.
The launch of MIO sees Rexam working with a dairy product, demonstrating the growing demand for the use of aluminium cans in the category. Produced out of R