date:Nov 26, 2013
impactful in store and create some festive cheer to our consumers.
Steven Anderson, creative director at Smith Milton, added: The brief was a really exciting one to work on and it was important to keep the packs recognisable but also create excitement and impact in the fixture.
We didnt want to complicate the packaging too much, as otherwise it wouldnt fit with the nature of the product. We opted for a traditionally festive, colourful design which we hope will be in many consumers homes thi