date:Nov 26, 2013
umers to be reused as wrapping paper.
The Christmas design is now available on-shelf and will be for six weeks until 24th December.
Darren littler, innovation and renovation director at Warburtons, said: Our iconic wax loaves are unique to the bread category in that they are wrapped in wax paper with bright, distinctive colours. Consumers tell us the wax paper reminds them of opening a present so we built upon this insight to re- design the packs for Christmas which we believe will be really