date:Nov 25, 2013
oca-Cola North America Venturing Emerging Brands president and general manager Deryck van Rensburg said that over the past four years the company has watched the coconut water category see an impressive spike in revenue and household penetration and Zico solidify its position as one of the leading brands in this category.
With our acquisition, we plan to innovate in all aspects of the consumer experience and increase both velocity and distribution to position ZICO for even more growth. This an