date:Nov 21, 2013
The predominant colour of the LycoRed booth is no longer red, as it has been in previous years.
This is because were keen to emphasise the fact that were so much more than just a lycopene company, says Roee Nir, the companys global commercial manager.
Recently LycoRed launched Intense, a highly concentrated beta-carotene natural colouring which allows manufacturers to save money because less needs to be used in order to achieve the same hue. In fact, the company has been increasing its efforts