Britain's 'big four' supermarkets losing market shares to Aldi and Waitrose
date:Nov 21, 2013
iting Aldi has grown by 16% year-on-year at the same time as the average basket size has swelled by nearly 15%.

Lidl saw sales growth of 13.8%. The two discounters have added nearly one percentage point of market share in the UK, bringing their total market share to nearly 7%.

The big four are also losing out to premium retailers like Waitrose and Marks Spencer. Waitroses sales increased 8.8% in the 12-week period.

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