Britain's 'big four' supermarkets losing market shares to Aldi and Waitrose
date:Nov 21, 2013
ts' luxury ranges have all been growing fast as squeezed shoppers try to treat themselves without eating out.

While the figures reflect a pattern that has been in place for some months, it is the first time that Sainsbury's has joined its fellow retail behemoths in losing market share, days after chief executive Justin King commented about the supermarket's resilience to attacks from the discounters.

The Guardian quoted Edward Garner, a director at Kantar, as saying: The number of shoppers vis
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